Online event
Generative AI implementation and data analysis
Monday 30 March at 12:00PM
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Learn pivotal techniques to enhance your cross-border sales and scale your business internationally.
What you’ll learn
- Mastering AI Techniques: Learn how to effectively implement generative AI to improve your work flows.
- Leveraging AI for a deeper understanding of customer trends and behaviour: Discover advanced AI tools and platforms that will help your segment your customer base for a deeper understanding across markets
- Creating content: Understanding how to quickly and efficiently Gen AI can help create content for repurposing across multiple platforms.
Description
In today's interconnected digital economy, understanding and leveraging generative AI and data analysis are crucial for businesses aiming to expand their global footprint. This webinar will delve into the intricacies of these advanced technologies, their impact on successful cross-border transactions, and the essential skills needed to navigate the complexities of international business.
Participants will explore strategies to implement generative AI effectively across diverse cultural contexts, learn how to analyse data to craft compelling proposals, and understand the key elements of successful international negotiations. By employing adaptive AI techniques and leveraging data insights, businesses can foster stronger international partnerships, enhance their competitive edge, and drive sustainable growth. This session will address the challenges of negotiating in new markets, offer practical solutions for overcoming obstacles, and showcase best practices for achieving successful international expansion.
Speakers
Mascha Driessen
Regional Vice President Continental Europe, Microsoft Advertising, Microsoft AI
With 30 years’ experience in the Technology & Media industry, Mascha Driessen is an award-winning, strategic international leader at Microsoft AI. As a member of the Women of Microsoft AI Steering Committee and the Global Executive Sponsor for Career Development at Microsoft Advertising, Mascha is at the forefront of shaping the future of AI talent and leadership.