Online event
Digital first: Unlocking the Australian consumer market
Monday 23 March at 9:00AM
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Discover digital trade opportunities in Australia, from market entry strategies and logistics planning to consumer engagement through social commerce and influencer marketing.
What you’ll learn
- Understand how to leverage digital platforms and logistics solutions to enter and scale in Australia.
Description
This webinar will explore Digital Trade routes to market in Australia, covering alternative approaches such as direct‑to‑consumer (D2C), marketplaces, and hybrid fulfilment models. It will also address digital readiness, including localisation, payment integration, and compliance basics. In addition, the session will provide guidance on logistics planning from shipping and warehousing and outline strategies for consumer engagement through other digital channels.
Speakers
Ross Cockton
Owner / Managing Director, Limesharp
Ross's career in ecommerce started around 15 years ago as a Project Manager at Limesharp, within the first year himself and his now business partner bought the company, taking it to a 40+ agency with offices in New Zealand and the UK with a portfolio of clients we can be very proud of working with.
At Limesharp, we create e-commerce websites for brands in the luxury fashion, beauty, activewear, homeware and many other retail verticals. We’re recognised in industry for both our design and technical capabilities. Our approach is to understand our clients and their products, customers and business to find the perfect digital solution through a detailed discovery phase. We work with a wide range of clients, from start-ups to global business, to help tell their story and trade online.
Ecommerce desing and build, the research stage which we put great effort into to understand our clients "Digital Customer", Shopify Markets, third party tools such as Payment gateways, email marketing, Personalisation, and we have a strong ability in UI and UX.
Ashley Hudson
Managing Director, B2B eCommerce Association
Ashley Hudson is Managing Director (Events) at the B2B eCommerce Association and co-founder of the global B2B eCommerce World event series. He works with manufacturers, distributors, and consumer goods brands across Europe, APAC, and the Americas to accelerate digital growth, market expansion, and modern commerce strategy, helping international businesses understand how to successfully enter and scale within the Australian market.
Stefan Novic
Head of Growth (APAC), Online Marketing Gurus
Stefan Novic is a Head of Growth (APAC), seasoned performance marketer and executive coach based in Sydney, with over a decade of experience helping businesses scale and enter new markets. Currently leading strategy at Online Marketing Gurus, he has partnered with hundreds of brands to drive digital growth and commercial success across Australia and beyond. Stefan brings deep expertise in business strategy, marketing innovation, and market expansion.
Dean Salakas
Retail Performance Partner, Retail Doctor Group
Dean is a retailer-turned-advisor with more than 20 years of hands-on experience building, scaling and exiting retail businesses. Former CEO of The Party People, he now advises growth-focused brands through Retail Doctor Group, helping retailers enter, scale and compete in the Australian market with practical, data-led strategies grounded in real operational experience.